Partnerships

Deliverables

Miklagárd will audit your website’s code, structure, and supporting infrastructure to find technical issues that could be inhibiting its organic search visibility for your domain. Miklagárd will deliver an itemized and prioritized strategy intended to address these technical issues. Learn more

Miklagárd will work with you to better understand the behavior and search patterns of potential and existing customer base, as well as industry-wide search trends.

Review your existing audience/persona data (if available), analyze direct customer feedback via chats and call transcriptions (if available), and enable and interpret heat mapping software findings.

Conduct interviews with your internal team members that work closely with customers and interviews and user testing exercises with existing customers. Utilize these audience insights to determine strategies for keyword research, on-site recommendations, content strategy, channel guidance, etc.

Miklagárd will identify and notify you on major potential issues within the analytics setup regarding report suite structure and current tracking implementation. Miklagárd will assist on any additional analytics tagging and implementation.

Miklagárd will review and provide an initial assessment a variety of search data sets. These assessments will combine relevant data sets to ultimately identify where the greatest opportunities exist to hit your business goals by leveraging SEO as a channel.

Miklagárd will perform a Search Discovery Analysis (SDA) based on your PPC Search Query Report and additional keyword research, which will look at your competitors as they relate to organic search.

We will build a dashboard visualization using Google Data Studio, Microsoft Power BI, Tableau, or similar tool, based on the collected keyword data to identify top competitors for priority topics, product areas and segments of your business.

Miklagárd will analyze converting paid search queries to identify potential areas of PPC waste or opportunities for expansion. We compare converting paid queries and ranking organic content to identify content gaps where organic content can be leveraged to augment paid spend.

Find testing opportunities by comparing organic metadata and paid ad copy by click-through-rate to inform new targets for organic or paid keywords and/or CTA testing.

Miklagárd will make a Keyword Proposal that is divided by audience motivators, detailing the terms that your prospective customers search for. These will be the terms that we will actively support through on-site content and benchmark to assess impact.

We will focus efforts on the keyword themes that have the greatest propensity to drive project goals or represent ultimate expansion areas for you.

Miklagárd will leverage the Holistic Data Strategy assessment to compile a comprehensive set of recommendations based on the competitors winning visibility for our target keywords.

This analysis may be combined and integrated with the content strategy roadmap, or delivered as a separate document, depending on Miklagárd’s findings. Learn more

Miklagárd will create Keyword Matrices that indicate which site pages should be targeted by which keyword groups.

We will provide recommendations for metadata elements such as h1 tags, title tags, and meta descriptions.

We will then perform a Content Gap Analysis to identify key themes competitors are earning search visibility for and how you can earn similar visibility. This includes prioritization of opportunities and a timeline for addressing such content gaps within our Content Strategy Roadmap.

Miklagárd will map these keywords to pages on the site, addressing content gaps on the site as needed in order to fulfil the keyword mapping process.

We will focus efforts on pages within your website, including existing pages and net new page recommendations. We will together collaborate on the selection of which pages to address.

Miklagárd will perform a Content Audit to optimize existing site content. We will identify specific content recommendations within existing copy. This may include revisions to body copy, adding/removing internal links, and editing anchor text or internal links.

Recommendations may warrant new content to be written to improve user experience and visibility in search. We will then review impact and revisit recommendations to further optimize the content.

Miklagárd will focus efforts on pages within your website, including existing web pages and net new page recommendations. We will together collaborate on the selection of which web pages to address.

Miklagárd will deliver a Content Strategy Roadmap compiling recommendations and findings from the Competitive Analysis, the Content Gap Analysis and Keyword Research summarized and organized into a prioritized plan.

We will make recommendations for new content or optimization of existing content on your website to solve user needs, encourage natural sharing, inform purchase decisions, exhibit authority, and build trust.

Recommendations will outline content gaps by priority and level of effort. We will work together to confirm priority opportunities before beginning execution.

The Content Strategy Roadmap may be revisited on an ongoing basis to reflect new opportunities and priorities, which may be discovered during the course of a project.

Miklagárd will work closely with you, or external teams on the creation of these assets. Miklagárd content and design team can execute and/or support asset development under a separate engagement.

Regardless of the team producing content, Miklagárd will review and provide further recommendations if ne​eded on produced content within the Content Strategy Roadmap. We will together define a workflow appropriate for managing edits and reviews.

Miklagárd will present progress to stakeholders on a​ quarterly​ cadence. Reviews will focus on performance-to-date of KPIs, as well as which strategies have been successful in driving performance. Reviews will additionally highlight forward-looking strategies and tactics Miklagárd will pursue in an effort to hit project goals. Reviews will seek to update stakeholders on major updates in Search and how these updates may impact the project roadmap.

Miklagárd’s Product Page audit leverages user studies from across top industry ecommerce sites to evaluate the user experience for the product page template on your website.

We will recommend changes based on best practices aimed at improving usability to increase conversions and to influence user metrics that may contribute to search engine rankings. From the audit, Miklagárd will create a prioritized list of recommendations based on impact potential (and your ability to implement changes).

Miklagárd will perform an audit of your website’s check​out process from a usability perspective to eliminate user friction based on industry best practices. From this audit, we will create a prioritized list of recommendations based on impact potential and the client’s ability to implement changes.

The goal of this audit is to improve the conversion rate, lower abandonment, and provide a more seamless experience for customers.

Miklagárd’s Home Page audit will evaluate the layout and content of the homepage, navigation structure, and site wide layout from a usability perspective to ensure your adheres to industry best practices.

This deliverable will help ensure both the homepage and navigation structure of the site are optimized for both users and Google. From the audit, ​Miklagárd will create a prioritized list of recommendations based on impact potential (and your ability to implement changes).

The goal of this audit is to improve the conversion rate, lower abandonment, and provide a more seamless experience for customers.