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How to Create a Landing Page that Converts

Image showing a landing page

Landing pages are customers’ first impression of your business/services. Your landing page can either increase conversions or in the worst-case increase your bounce rate. There is nothing worse than dedicating time and resources to create the perfect landing page, that sadly doesn’t result in any conversions. In this article, we will give you tips on … Read more

How Off-Page SEO Works

Off-Page SEO

Off-Page SEO includes everything you do, not on your website, to increase its rank. It involves more than just link-building, it’s about increasing popularity, trustworthiness, and authority. There are many ways to achieve these factors. It all comes down to gaining “votes” from other reputable sources that can vouch for you; this can be either … Read more

Why SEO Matters

Why SEO Matters - What is SEO

SEO stands for Search Engine Optimisation, and it describes the discipline of tuning websites to increase their visibility and rank. The process of SEO also involves improving the incoming traffic volume and website visitors. It also promotes online brand awareness and increasing the ranking of the website in the search engine results. However, SEO is … Read more

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