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BERT Google Update – Language Algorithm Tutorial – Miklagárd 2020

Google search on iPad

BERT is designed to better understand the distinctions and context of words in searches and better match those queries with more relevant results in search and featured snippets. Keep reading, if you want to know how BERT will affect your search queries or how it will impact your rank on the SERP. What is BERT? … Read more

Googles Confirms Algorithm Updates “Neural Matching” and Local Search Update Nov. 2019

Google Update - Neural Update

Google has just confirmed that they are now using Neural Matching in the process of generating local search results. Neural Matching is a system based on Artifical Intelligence (AI) technology that helps in understanding how words and concepts correlate. Keep reading if you want to find out what this actually means for you and how … Read more

How Off-Page SEO Works

Off-Page SEO

Off-Page SEO includes everything you do, not on your website, to increase its rank. It involves more than just link-building, it’s about increasing popularity, trustworthiness, and authority. There are many ways to achieve these factors. It all comes down to gaining “votes” from other reputable sources that can vouch for you; this can be either … Read more

Why SEO Matters

Why SEO Matters - What is SEO

SEO stands for Search Engine Optimisation, and it describes the discipline of tuning websites to increase their visibility and rank. The process of SEO also involves improving the incoming traffic volume and website visitors. It also promotes online brand awareness and increasing the ranking of the website in the search engine results. However, SEO is … Read more

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