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PPC vs. SEO – Google Ads Beginners

Illustration showing Google Ads PPC office

SEO – Search Engine Optimisation and, PPC – Pay Per Click are both Search Engine Marketing strategies. In a nutshell, the difference between the two is: SEO: Website optimization to rank better and more frequently in search engines. PPC: Paying for your position on the SERP.  This blog will help you understand the basics of … Read more

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