Home Conversion Rate Optimization (CRO)

PPC vs. SEO – Google Ads Beginners

Illustration showing Google Ads PPC office

SEO – Search Engine Optimisation and, PPC – Pay Per Click are both Search Engine Marketing strategies. In a nutshell, the difference between the two is: SEO: Website optimization to rank better and more frequently in search engines. PPC: Paying for your position on the SERP.  This blog will help you understand the basics of … Read more

How to Create a Landing Page that Converts

Image showing a landing page

Landing pages are customers’ first impression of your business/services. Your landing page can either increase conversions or in the worst-case increase your bounce rate. There is nothing worse than dedicating time and resources to create the perfect landing page, that sadly doesn’t result in any conversions. In this article, we will give you tips on … Read more

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